Working closely with Fairtrade, we’ve designed and developed their Fortnight campaign platform. The microsite aims to engage visitors and encourage shares of the message to end exploitation of farmers in developing countries.
A focussed objective meant we opted for a mobile first solution ensuring all calls to action were clear and targeted. The site also takes a look at the lives of those living in poverty and explains that we could be part of the problem.
The campaign will be promoted throughout Fairtrade Fortnight. Visit it here.