Rising in The East

Identity, print and online presence for an event by Centre for London


The Olympic Park as we knew it in 2012 may now seem a distant memory. Four years on from the London Olympics and Paralympics it’s been transformed into a space with exciting long term potential. Centre for London recently hosted an exclusive event for 300 delegates to celebrate all that has been achieved in the Queen Elizabeth Olympic Park and share a vision of the future.

We worked closely with the team at Centre for London to create a visual style and brand identity for the event. We then used this identity to inform the design of all printed and digital collateral. It needed to excite and engage delegates and hold up against the quality and credibility of the event and it’s speakers.



The building block logotype is inspired by the growth, development and transformation of the Park overtime. In order to be seen as part of the Centre for London ‘brand’ we used a restricted colour palette and some of the same typefaces. We designed and produced a number of different materials for the event including microsite, email campaign, event banners and a 16 page event programme with diecut and duotone printing techniques. The event identity will continue to serve Centre for London as a style that can be adapted for future conference branding.

The event was held on 27th July 2016 at Queen Elizabeth Park and attended by key figures involved the planning development of the City of London.

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Working with Eight Arms has been brilliant. The team were friendly, professional and turned around some great design work in a very tight timeline. They understood our brief and developed a flexible brand for the conference which sits neatly within our brand family, and which will also work as a template for future event branding.

- Communications Manager, Centre For London