World leading tracking technology Loc8tor, spotted a gap in the pet market where their new and improved tracking device could really make a difference and ease the minds of protective cat owners. The Tabcat Cat Tracker, required a strong brand that would speak directly to this target market and be carried through across new packaging, marketing material and an e-commerce website.
We developed a brand identity (with accompanying guidelines) for the Tabcat Cat Tracker, capturing the premium nature of this lifestyle product.
We rolled out the new logo, brand identity and photography style across, packaging, promotional material and an ecommerce website. The online store is not only a place to buy the product but an engaging online community for cat lovers to share pictures and stories and continue to interact with the Tabcat brand.
The new brand and ecommerce website launched early 2016, with immediate product orders and high engagement with the online community.