Avis Unlock Xmas
A digital advent calendar with twelve days of prize giveaways
For the third year running we designed and built the Unlock Avis advent calendar. With 2 years of statistics and data we knew who, how and when people visited, meaning we could be super focussed on making this iteration of the campaign a true success.
We created a Christmas scene that fitted neatly into a 3×4 grid – perfect for mobile and tablet – each square representing a day and chance to ‘unlock’ a prize. A new riddle would appear daily, triggering an animated hint to the relevant square.
Seems pretty straightforward so far? 12 squares, 12 days, 12 prizes, 12 animations.
But of course that would be too simple. This year Avis were running the campaign in 11 countries and in 15 different languages. The prizes would be different in each country (naturally) as would the sponsors – oh yes, some of the squares were sponsored by the likes of British Airways, Hilton, Avios etc.
Still with us? Let’s just say it all got very complex very quickly.
We were lucky enough to work closely with digital marketing agency, The Social Partners, who were managing all aspects of the social media strategy. Together we provided translations for the entire site, share messaging and created a rather large number or animated share posts in a multitude of variables.
We are able to simplify and manage the entire process to be as efficient as possible. Thank goodness for the for ‘the spreadsheet to rule all spreadsheets’.
— Oh, did we mention the different skylines?
100,000+ engagements, 42,972 unique entries over 12 days – more than double the target. Launched in 11 countries and in 15 languages.