Bolig by Birte
A harmonious identity which merges two businesses
Bolig means ‘dwelling’ in Danish. Owned by interior designer and stylist, Birte Nielsen, the brand was launched as a means of uniting her two existing businesses under a new label. Simply Scandinavian and Simply Italian merged to become a specialist interior design consultancy, which uses the ethos of both design ideologies to form the core values of the business.
Our aim was to create a harmonious identity which reflects the tactile integrity of the materials, the craftmanship processes and carefully designed products of these ideologies whilst also symbolising the physical merger of the two businesses.
We created a ‘makers mark’ which playfully connects two B’s. The elegant simplicity of the identity is further represented through a clean typographic approach, using a colour palette is inspired by the cooler climate of Scandinavia and the warmer tones of Italy.
We launched a single page site as an interim whilst design and development of a second phase is underway.