Educating the jewellery industry on the importance of Fairtrade
In many developing countries, the working conditions and environment that miners experience on a daily basis is is simply too dangerous. Not only this, but the pay they receive for the risks they take are not enough to support their families and communities.
Consumers are increasingly interested in the origin of the gold they buy. We worked with Fairtrade to create a learning platform which would engage and educate the industry to becoming ambassadors of a fairer product. Once registers, users can complete a short 5 chapter course about the journey of gold from source, right up to purchase.
Filled with statistics, real community stories and industry facts – at the end of every chapter users are asked to complete a short test before being allowed to move into the next chapter. Upon completion of the course users are rewarded with a pre filled certificate which they can download, print and display or purchase a printed version directly from the website.