Navigating regulations in collateral management
As part of an ongoing partnership with CloudMargin, we created a microsite packed full of useful tools and resources for market participants to understand the impact of ongoing changes to regulations.
The site gives an overview of how firms may be impacted as well as 3 key tools to help them along the way.
Regulations Map – Shows key rules for each region, selected by map or via drop down. As more regions update their rules, these are added in with the ability to compare counterparties side-by-side.
Readiness Checklist – Repapering has caused the industry a big headache. This 10-step checklist allows users to see exactly where they are and what needs to be prioritised.
Comparison Tool – To deal with change, there are a number of products available. The comparison tool is a quick way for firms to understand what might be most appropriate for them.
All data was supplied by industry experts, DRS, Smart DX and CloudMargin to create these assets. The Comparison Tool required a lot of detail across as there are so many variables and outcomes.
The site also includes a resource hub which can be updated with new material such as whitepapers from industry sources, as and when they are published.
The site branding need to feel like an extension of CloudMargin whilst also being its own entity. We developed a series of icons and illustrations which were later animated to bring what might otherwise be quite dry information to life. The theme of flight also gives the content narrative and allowed us to create an entire campaign and clear messaging around it.
We created a series of digital campaign assets and banner ads which would be seen across various industry magazines as well as on social media.