Eight Arms


We developed an identity and website for Oakdale, an independent care group who provide high quality residential care in specially designed, luxury care homes.


  • Branding
  • Creative direction
  • Website design
  • Multi-site build
  • Photography



The mark uses an oak to create an identity that is comforting and assuring. We used a colour palette appropriate for the sector and included stylised leaves to add some charm to the website.

Working with photographer Chris Wallbank we were able to capture activities, social life, care and the highly appointed surroundings at each home.

The design of the website needed to be clear and accessible whilst highlighting the unique aspects of life at Oakdale. It was especially important that the life and soul of each home was reflected through their own social feeds, testimonials and videos.

Built as a multi-site, the structure enables new homes to be added as the business adapts. We designed and built the main Oakdale Group site and a template for each of the individual homes to follow.


  • Chris Wallbank