Rising in The East
Celebrating growth since the London Olympics
Since the London Olympics and Paralympics, Queen Elizabeth Olympic Park in East London has transformed into a space with exciting long term potential. Centre for London recently hosted an exclusive event for delegates and key figures to celebrate all that has been achieved and to share their vision of the future.
We worked closely with the team at Centre for London to create a visual style and identity system for the event which would work across all printed and digital collateral.
We created an identity, inspired by the building blocks of growth, development and transformation. The colour palette and typography echo the existing Centre for London identity. We designed and produced a number of different materials for the event including microsite, email campaign, event banners and event programme. The event identity will continue to serve Centre for London for future conference branding.
The event was held on 27th July 2016 at Queen Elizabeth Park and attended by key figures involved the planning development of the City of London.
Eight Arms understood our brief and developed a successful, flexible brand for our conference which sits neatly within our brand family and works as a template for future event branding.
– Jo Corfield, Centre For London