Branding pet technology for curious cats and their owners
We’re always losing stuff, so it’s probably a good thing we aren’t responsible for any furry beasts. That said, if we were, we’d get ourselves a Tabcat cat tracker.
Spotting a gap in the market, world leading tracking technology, Loc8tor, re-designed and launched an improved tracking device to ease the minds of cat owners.
We created a brand and tone of voice that would speak to this target market across packaging, marketing and an e-commerce website. We gave the brand an ownable colour, designed a set of icons to explain functionality and also directed imagery styling to creating a series of images which can be used to promote the product across packaging, website and on social.
To coincide with launch we also created an online community within the e-commerce website for happy consumers to share their pictures and experiences.
Whilst we don’t own any cat’s we have found other uses for this device…