Tabcat

Branding pet technology for curious cats and their owners

Tabcat

We’re always losing stuff, so it’s probably a good thing we aren’t responsible for any furry beasts. That said, if we were, we’d get ourselves a Tabcat cat tracker.

Spotting a gap in the market, world leading tracking technology, Loc8tor, re-designed and launched an improved tracking device to ease the minds of cat owners.

Tabcat
Tabcat
Tabcat
Tabcat

We created a brand and tone of voice that would speak to this target market across packaging, marketing and an e-commerce website. We gave the brand an ownable colour, designed a set of icons to explain functionality and also directed imagery styling to creating a series of images which can be used to promote the product across packaging, website and on social.

To coincide with launch we also created an online community within the e-commerce website for happy consumers to share their pictures and experiences.

Whilst we don’t own any cat’s we have found other uses for this device…

Tabcat
Tabcat
Tabcat

The new brand and e-commerce website launched early 2016, with immediate product orders and high engagement with the online community.