Tabcat

Never lose your cat again

Tabcat

We’re always losing stuff, so it’s probably a good thing we aren’t responsible for any furry beasts. That said, if we were, we’d get ourselves a Tabcat cat tracker.

Spotting a gap in the market, world leading tracking technology, Loc8tor, re-designed and launched an improved tracking device to ease the minds of cat owners.

Tabcat
Tabcat
Tabcat
Tabcat

We created a brand and tone of voice that would speak to this target market across packaging, marketing and an e-commerce website. We gave the brand an ownable colour, designed a set of icons to explain functionality and also directed imagery styling to creating a series of images which can be used to promote the product across packaging, website and on social.

To coincide with launch we also created an online community within the e-commerce website for happy consumers to share their pictures and experiences.

Whilst we don’t own any cat’s we have found other uses for this device…

Tabcat

The new brand and e-commerce website launched early 2016, with immediate product orders and high engagement with the online community.