VROC is a new breed of vets. Surgeon-owned and operated, with state-of-the-art facilities, they’re raising the bar of orthopedic care for pets.
We worked with the team to deliver a brand and website that would announce their arrival loud and clear. The new identity captures both the precision of their surgical expertise and the warmth of their care.
The logo takes inspiration from the structure of a vertebra, with six radiating forms symbolising the leadership and collaboration at the heart of VROC. A clean, contemporary logotype and surgical green palette underline authority and professionalism, while softer details of the serif type, bespoke illustrations and uplifting photography bring warmth and empathy into the mix.
The result is a brand that balances confidence with compassion, setting VROC apart before they even opened their doors. Their new website and physical space will act as hubs for learning, research and community, putting VROC firmly on the map in Austin and beyond.
