Repositioning the leading provider of intelligence and benchmarking insight in financial services with a refreshed brand identity and a new website.
For over 50 years Euromoney have been setting the benchmark for excellence across the global banking and finance industry. Their print publication ended in 2024 with a plan to focus on their digital publication and broadening offering of insight and benchmarking. We worked with them to redefine their brand identity, migrate their decades worth of articles, and design an online presence fit for their future.
While maintaining the integrity and authority that Euromoney had built over decades of publishing, we worked with them to better present and promote their data-led analysis and unique understanding of the financial markets. The website’s new navigation and categorisation system allows new readers to understand the offerings and areas of focus, while the site remains easy to get around for existing subscribers. At the core, a new typographic language expands their visual identity, bringing together existing brand systems into a unified contemporary presence.
