Malt AI help clients leverage AI for decision-making. With the understanding that larger models are not always appropriate, they ‘distil’ processes, tailoring them to each client's needs. We created a strong visual identity to help them stand out.
We created a visual identity set on the strong engineering principles of their work; cool, calculated and contemporary. The M icon of the logo depicts the filtering that makes their service unique. The aesthetic draws together the visual language of computer code, and computer generated imagery with a refined palette of colours. We gave them a simple one-page website to launch their online presence and a suite of brand guidelines to help introduce and validate their proposition as they take bold steps forward.