For 50 years, Randall’s has helped organisations navigate political change. We refreshed its brand and website to reflect their expertise, heritage and human touch.
Our job was to build on Randall’s reputation, not reinvent it. We developed a new identity and website that is contemporary and distinctive yet retains the expertise and credibility at the heart of the business.
The new identity takes its cue from the architecture of the Palace of Westminster. A quatrefoil found throughout the Palace was redrawn as a simple mark, creating a connection to the political world. The four interwoven shapes also represent values at the heart of Randall’s; Parliament, Politics, Policy and People. We developed a visual system of colour, typography, and graphic elements, to give the brand a recognisable and consistent presence wherever it appears.
We gave Randall’s the tools to make the identity work from day to day. Templates, guidelines and reusable assets make it easy to create new communications quickly and confidently and importantly, in house.
For the website, we prioritised how people find and understand Randall’s services. Clearer user journeys, navigation and content structure make a their services easier to explore. A modular design system gives the team the flexibility to publish new content and evolve the site over time.
The result is more than a new look. Randall’s now has a practical brand and design system that makes its expertise easier to understand, easier to communicate and easier for its own team to use.
