Following the success of their 'Anti-Social' campaign, we built Lush their own super–flexible content platform to help them connect with their community on their own terms!
In 2021, Lush made a stand to turn its back on Instagram, Facebook, TikTok and Snapchat until the platforms took action to provide a safer environment for users. With a strong community base and endless stories to tell, they approached us to create a platform to continue their communications.
Following the success of their ‘Anti-Social campaign’, built a way to share bold, vibrant messages with their devoted community — away from the noise of social media. We built a super intuitive content management system including a variety of templates, themes, stickers and filters. Easy to use and all effortlessly on brand.
Never one to follow the crowd — what started as the need to connect with their devoted community, the platform has expanded across 18+ Lush departments, amplifying Lush’s global brand voice. This independence has allowed for deeper connections, enabling Lush to share messages and stories with more authenticity.
