Based around the message, 'Don't feed exploitation', we developed a microsite to support Fairtrade Fortnight.
I can do more
The short film, ‘Don’t feed exploitation’ asks consumers if they would still love a bargain if the reality was on their doorstep. We designed and built a microsite to give the film context and created a journey to promote engagement.
Engaging on a social level
Our experience with previous Fairtrade Fortnight campaigns enable us to use analytics insights to steer messaging, design and functionality. knowing that mobile traffic and social engagement would be key to its success. Testing the journey early with a working prototype allowed us to be sure that clicks on the main action and social shares were prioritised at every opportunity.