An ongoing project series for Bow Arts
Raw Materials is a project series by Bow Arts. It explores the stories of objects and places around the Lea River Valley via different ‘materials’, the first in the series being ‘wood’. From sunken boats, to furniture makers, timber yards to matchstick factories, all have enriched the industrial and social history of the area.
Our role was to find a way to bring these stories to life and create a useful resource which visitors could appreciate and use effectively ‘on-the-go’.
We created an identity system which would easily adapt for forthcoming materials in the series. The logo itself also needed to maintain a connection with the Bow Arts brand and so adapted the Rockwell typeface, currently used by Bow Arts to feel more industrial. The mark can either incorporate materials’ texture or be used simply as a logotype and arranged according to the environment and usage. A zingy colour palette contrasts the archival imagery, some of which are the only surviving images of these places.
The platform was of course designed mobile first. We plotted each location to a Google map and joined them up to create routes for cycling, walking and even a river tour. Each location pin has its own page, some featuring image galleries, audio and video clips.