Give us a break
Campaigning for fairer travel insurance with Macmillan Cancer Support
If anyone deserves a break, isn’t it someone with cancer? People with cancer are often quoted premiums that are too high and in some cases they are unable to get cover at all.
We worked with Macmillan to create a campaign within Engaging Networks to support two clear actions; firstly to raise awareness via shares across social media and secondly to ask those with experience applying for insurance to share their stories with Macmillan.
In true Macmillan style, we used playful imagery, (in this case, the usual travel essentials*) throughout and created a series of digital assets to use across social media. We even turned the form into a postcard!
*Everyone takes a snorkel to The Alps, right?
Average 7 mins on page, 3000 views in first 3 days and 300 submissions in first 2 weeks.
Eight Arms were brilliant to work with. The combination of digital know-how and creative expertise is really unique in the sector.
– Ellie Cusack, Macmillan Cancer Support
